During the latter half of the twentieth century fashion had become international with boundaries blurred. Popular styles in America were adopted in all places the world whilst designers from abroad had a profound affect on couture in the United States. At the same time in America, a subculture was taking root from within the inner city spawning its own expressions. Hip-hop is the culture from which such a lot of colorful and eye-popping styles emerged; and as a result of its all-inclusive aspect, this urban trend allowed oneself to inject his (or her) own personality. There were no real set rules… except to be original! It is an approach to life that is steadily evolving with its driving force being people’s desire to be seen and heard.
Across the pond, London has long been the center of fashion in the United Kingdom boasting a wide range of international styles integrated with a modern British influence. Smart and innovative, British design has recently has become rather unconventional, blending traditional styles with modern techniques.
In the world of men’s timepieces Joshua & Sons, with roots steeped in London vogue, embodies a unique trans-Atlantic fusion of American urban design and the latest European watch-making technology.
Creating looks in timepieces that bring to mind the styling’s of the music, entertainment, fashion and sports worlds, Joshua & Sons positions itself as the everyman’s “inner star” timepiece. With its “launch-model” being the ever-popular Triple Time Zone Multi-color oversized watch, Joshua & Sons burst onto the American timepiece scene in 2004.
The early success of a watch that would dare to tell time in three time zones concurrently without the “high ticket-price” that usually would accompany such a technically advanced timepiece opened the door for Joshua & Sons to expand into in a similar fashion colorful designs with even more advanced technology. Watches with fully decorated mechanical automatic engines, multiple complications, chronographs, and even brasher, bolder case designs all with a distinctly “jolly good” flavor were quick to follow. At Joshua & Sons, as the new millennium evolves in the twenty-first century, to be able to does the fusion of eclectic fashion, urban trends, and technology with a commitment to creating unique artistic wristwatches for men who wish to show their individuality.
The white numerals contrast with the black dial of this rugged men’s watch from joshua & sons. A grey rubber strap and luminescent hands finisg the masculine style of this timepiece.
Grey, silicon rubber strap
Bold, easy to ready white arabic numerals and baton hour markers
Silver-tone, luminous hour and minute hands, red seconds hand
60 minute track on bezel
Not water resistant